Maynard James Keenan, Tool's lead singer, apparently is part owner of a few vineyards down in Arizona. He is releasing 12 wines under the few different labels and will be distributing to Whole Foods down in Southern California. Among the wines listed is the "Chupacabra" Syrah/Cabernet Sav. In the article he discusses having a 6,000+ bottle cellar and really sounds like he's in the know. I think that it's awesome that someone with so much passion in the world of music also shares the same passion for the world of wine. It seems to me to be one of the rare exceptions when a celebrity who is starting a label actually is a bonafide vinophile. So often celebrities will have a little extra money lying around and decide that investing in a vineyard/winery is a good investment since they can pimp out their customers with their celebrity status. On the other hand, it's just good marketing and any time you can associate your wine with a well known name, it will often sell better. Just another factor differentiating it from the other thousands of bottles on the shelf. Here's the link to the article
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